| Functional fabric innovation must be pragmatic" | ||
| Source：Suzhou Lewan Needle textile Co., Ltd Release time：2018-04-19 | ||
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Along with the development of the textile industry is becoming more mature, the functional innovation of clothing fabric is not a fresh topic. In recent years, the name of sunscreen, waterproof, anti - ultraviolet banner also claims to have a variety of pharmacological functions of the fabric continues to come out, refresh the major apparel website of science and technology innovation area. However, in the now flourishing innovative fabrics and also shows some chaos, if you want to be innovative fabrics on the right track shall be a priority. One is to light a gimmick, materialistic. In recent years, with the increase of consumer health awareness, many of the garment fabric enterprises and individuals have been the object of innovation aimed at the field of Chinese herbal medicine. It is understood, in the past three years, Nantong Sixiang silk Co., Ltd., Yuexi County beautiful silk home textile products Co., Ltd., Langzhong Shou Chang, silk products Co., Ltd. claims invented Chinese herbal medicine health care function of silk, and obtained a national patent. And coincidentally, the three companies on the silk were used to enhance the human immunity, effectively change the sleep of these similar propaganda vocabulary. So get together and innovation, but it can not follow the trend of the suspect. How to make fabric innovation has become orderly, and now the industry's general view is that: innovation must be oriented to market demand, oriented innovation. Fabric innovation has a very important significance, and even to promote the whole industry chain innovation, but in the fabric innovation, market segmentation is very important. For example in functional clothing and high-end apparel market, take the fabric innovation to promote apparel industry chain innovation is feasible, and in the low-end market in innovative fabrics into is not worth the candle. Because of the low end of the clothing market, the consumer's primary demand for the product is not on the fabric, they are even opposite the material existence of damage are very little attention. To avoid blind speculation of a concept, get together and launched, to improve the pertinence of fabric innovation, for the majority of enterprises, it is worth rethinking. What important is the gimmick and the actual interest? Two is the slow promotion, quality. In the field of textile fabric innovation, "anti" Zibei functional fabrics can emerge in an endless stream. From the daily life related to waterproof, anti UV clothing, to specifically designed for special populations of radiation proof clothing, anti-static clothing, dust jacket, a large number of options for consumers dazzling. And a large number of these fabrics on the market upstart, has largely hidden danger or false propaganda. In recent years, the market is quite popular anti UV clothing, for example, the Beijing Municipal Trade and Industry Bureau announced in the one or two quarter of this year, Beijing City, the distribution of children's clothing supervision and spot checks. The sample project includes identification, fiber content, dyeing fastness, pH value, formaldehyde, disable azo dyes, odor and other multiple indicators and detection found 37 enterprises in the production of 37 kinds of substandard goods, main problem of substandard does not match the color fastness, fiber content, logos. Coincidentally, recently, Jiangsu Province Bureau of quality and Technical Supervision announced the infant clothing, radiation protection of pregnant women clothing selective examination results. The results show that a safe and green are varying degrees of problems involved in. The spot checks found that the shielding effectiveness of the 15 kinds of products can not reach the relevant national standards, accounting for 30% of the varieties of sample. According to the expert analysis: the main problems in the current functional fabric area is the function is not up to standard, the actual effect of the product has a certain gap with the publicity effect. To prevent radiation fabric, for example, the products are mainly concentrated in the fabric containing metal fiber clothing, mainly in a low frequency range of shielding effectiveness is not up to standard. Promotion of nature in the sales of the products occupies an important position, but if the promotion of all not to build on the excellent product technical content of science and technology, will become the castles in the air. | ||
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